Tourism Grant Program

About the Tourism Grant Program

Nonprofits, municipalities and businesses in Loudoun County are invited to apply for funding for projects to attract regional and national visitors to Loudoun County.

Loudoun County’s Tourism Grants are designed to help support initiatives that bring more visitors to Loudoun County, increase overnight stays in Loudoun hotels, and enhance the overall attractiveness and marketability of Loudoun County as a destination. These may include new or enhanced attractions, events, programs, or marketing campaigns.

Funding from the program is to be spent solely on initiatives that increase tourism or qualifying tourism promotions consistent with state code and the Board of Supervisors’ Restricted Transient Occupancy Tax (TOT) funding policy.

Apply for the Tourism Grant 

• Apply for the Tourism Grant
  • View detailed instructions on how to complete the application (PDF).
  • The deadline for FY 2024 applications is 4:00 p.m., Wednesday, May 31, 2023.
    
• Applications will be reviewed by county staff for completeness and eligibility under Section 58.1-3819 of the Code of Virginia and the Board of Supervisors’ TOT Funding Policy (PDF) upon receipt. 
• Incomplete or ineligible applications will not be considered.
• Funding recommendations will be made to a future Board of Supervisors business meeting. 

Grants 101 Training

This training, offered in both video and slideshow format, provides a general review of grant application terminology, grant sources, writing strategies, and tips for stronger applications.

• Webinar Opens a New Window. : What to Know Before You Apply
• Slide Presentation (PDF) Opens a New Window. : What to Know Before You Apply

FY 2023 Funding Recommendations

On July 19, 2022, the Board of Supervisors approved the recommendations contained in the staff report for the Fiscal Year 2023 Tourism Grants.

• 07-20-22 News Release: Board of Supervisors Approves Loudoun Tourism Grants for Fiscal Year 2023 (PDF)
• 07-19-22: Staff Report: FY 2023 Restricted Transient Occupancy Tax Funding Tourism Grants Funding Recommendations (PDF) 

Questions?

For more information, email the Loudoun County Department of Finance and  Procurement, or call 571-258-3482 Opens a New Window. .